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Client: Clorox

Agency: DDB San Francisco

Photographer: Mark Laita

Description: Photo Illustration of Press n Seal

Software: Photoshop

Production Notes: The CD felt that the Press n Seal pattern wasn't large enough in the photographer's version. I was supplied with the retouched photo and all of the studio shots from the photographer.

I blurred the background of the original photo and repainted the creases. Then I created a Griptex pattern in Photoshop and applied it over a hand painted version.